The RNIB’s (Royal National Institute for the Blind) radio station, Insight Radio is a good communications tool for its members, providing information concerning the blind and visually impaired, as well as providing news and entertainment for listeners.


Insight Radio doesn’t only communicate, it also connects with its target audience and the creative approach resulted in a brand that reflected this.


The station’s identity is expressed through a range of ‘in’ words that are inspired by the station’s name such as: Informed; Involved; Inclusive, In touch; Intriguing; Interesting – and these are used in promotional and advertising materials, in the style of the new brand logo. Insight Radio is now available on Sky and the RNIB is considering launching satellite stations throughout the UK.


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